AMPM winter 2009 Newsletter
We’ve all heard so much about the economic downturn and there is absolutely no doubt that for many in business, it is becoming a harsh reality.Cost structures which have grown disproportionately during the good times of recent years are coming under review and often one of the first thoughts is to slash costs across the board with the marketing budget being one of the first in the firing line
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Now is not the time to just simply cut the budget. It’s time to review and demand marketing value. Every marketing dollar spent should produce a good return in sales.
For more than 20 years, our clients have trusted us to deliver value and now more than ever it’s our time to step up to the plate and deliver.
While many brands and services will reduce in size during a downturn, the ones who can communicate more efficiently through an increased spend or more relevantly, through an innovative and effective marketing strategy will not only grow their market share during this period, but will recover much more rapidly and achieve significantly higher sales after the economy recovers.
AMPM was originally established within the months just prior to the 1987 share market crash and through those tough economic times proved itself as a valued and trusted partner. Now in 2009, we are again providing value to a very much larger client base.
More Value - Less MOOlah
This economic climate has provided AMPM the opportunity to ‘walk the talk’ and currently our own marketing efforts, through effective database marketing are paying dividends. Our recent MOOlah promotion has allowed us to stretch our legs and utilise a combination of our own marketing channels and services which is resulting in a continuity of new business opportunities. All of the following elements came into play… strategic analysis, database and direct mail marketing with effective follow up, bright and creative graphic design, attention-grabbing and imaginative promotional items, specialist print production, website integration - allaccompanied with a taste of outdoor and radio advertising. Now is the time to effectively communicate your business offering – and the time to demand marketing value.
Database Marketing
– Direct Marketing
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalised communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium as in direct marketing. – source, Wikipedia the free encyclopedia
By establishing a database using a source such as APN Data, we use telemarketing to establish your correct contact point and send them the unique product (the hook), which we’ve designed just for you. This is followed-up using either a telemarketer or your/our staff and the appointments are set for your sales team.
Our own experiences speak volumes for the quality of the direct marketing product (the hook), the quality of the database and the absolute need to be totally committed to the follow-up.
AMPM Popcorn
• 900 prospects established through APN data and a telemarketer to find the Marketing Managers
• 2600 phone calls made – and this doesn’t include emails sent as well!!
• 160 appointments
• 23 new accounts
• Over $500,000 of new business achieved to date.
Contact Vern Pere
on 09 300 5132 or
The Amazing LED Lite Cap
Every so often a product comes along that is so brilliant – you wonder how you ever got by without it. Interest in our Lite Caps has been excellent – and from a wide-ranging market! From yachties, fishermen, hunters, trampers, campers, dairy farmers and all outdoors types – to the more unexpected; hobbyists(embroidery, model making, sewing), reading in bed,cooking on the barbeque, even hanging out
thewashing at night! And all kids (young, or oldlike me) love them.
thewashing at night! And all kids (young, or oldlike me) love them.Modern LED technology means that 2 tiny replaceable button cell batteries will power the light for up to 20 hours of intermittent or 7 hours of continuous use. Our Lite Caps can be manufactured in a wide range of colours including camouflage, and embroidered with your corporate logo. Our minimum order is currently250 units and they are surprisingly affordable.
If you haven’t had the chance to try one of these out, contact Rob today and he’ll arrange to send you a trial sample.
Contact Rob Treacher
on (09) 300 5147 or
rob@ampm.co.nz
Promotional Products
Total Promotional Product Sales
Sales in Australia: $2.02 billion (an increase of 45% in the last 5 years)
Sales in New Zealand: $234 million (an increase of 40% in the last 5 years)
The Reach
71% of business travellers surveyed at an international airport had received a promotional product in the last 12 months.
33.7% of this group had the item on their person. 56% had kept their promotional product for more than one year. 76.4% said they kept their promotional product because it was useful.
Recall
76.4% of the group could recall the advertiser’s name on the product they have received in the last 12 months. By comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week, but only 53.5%
of them could recall the name of a single advertiser. For your next promotion, we need to know...
• The audience and objectives of your event or promotion.
• The information about your brand which you want to communicate.
• What information from the recipients you would find useful, if you were able to obtain it.
• Historically, some of the other events or promotions done by your company.
• What would you like the recipients to think about your company after the event or promotion is finished.
For more information on promotional
products, contact Cherie
09 300 5136 or cherie@ampm.co.nz.
09 300 5136 or cherie@ampm.co.nz.
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The sky’s the limit
In these tough economic conditions, your market is seeking value and the reassurance they are dealing with a company they can trust. Here’s your opportunity to make an impact and deliver a highly visible, cost effective advertising message.
Our three billboards on Auckland’s Southern Motorway enjoy one of the highest traffic counts in the country.
AMPM will make the transition to Outdoor easy for you... we can handle the creative, print the billboard skin and the installation – truly a one-stop approach. We will not be beaten on price for any similar 5 x 12m site.
Outdoor advertising – IT WORKS!
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Contact Rob Treacher on 09 300 5147
or rob@ampm.co.nz.
The “R” word
We’ve all seen Gordon Ramsay ranting and raving on the “F” word – memorable but essentially not pretty.
Well the dreaded “R” word that we’ve all been hearing so much about has the ability to bring about language and behaviour in many that would make Gordo look like an angel.
The “R” word has also brought about necessary action for many in business that perhaps should have been attended to more closely over recent years. Positive “R” words that if followed will see you well Rewarded:
Print Management Offshore Printing
Talk to AMPM about offshore print options, it may be an opportunity to increase value on your marketing collateral using extra finishing and print processes. The timing of offshore production may not be a problem if we plan ahead.
Digital and Personalisation Printing
As part of your integrated marketing strategy you may need a direct mail piece that needs the “personalised” touch. Talk with us to find the best solution based on your budget and data limitations.
For more information on Print Management,
Online Inventory and Storage
One of our clients said: “If I didn’t have this system, my business may not still be here...”
We store and despatch all the marketing collateral and promotional items for this client. With our system they know who has ordered what, how much is left in store, and when they are due for reordering. The system gives transparency to all the stakeholders for maximum ROI.
We store and despatch all the marketing collateral and promotional items for this client. With our system they know who has ordered what, how much is left in store, and when they are due for reordering. The system gives transparency to all the stakeholders for maximum ROI.
For more information on Print Management,
contact Cherie
09 300 5136 or cherie@ampm.co.nz
.
Digital Asset Management
Digital Asset Management is the same as online inventory and storage except when you “order” an asset it is available for download
instead of being couriered. Examples of digital assets are logos, images and any electronic files you may want to share... securely.
No more time spent trying to find an image, making sure it is in the right format, and burning it to disk. Your marketing team is free to work on revenue generating projects instead. There is an easier way.
Call Vern on 09 300 5132, vern@ampm.co.nz
to discuss how this could work for you.
Some recent additions to the AMPM portfolio
1. Total Beauty Supplies product catalogue.
2. Total Health natural food supplement brochures.
3. 'Outdoors with Geoff' LiteCaps in
conjunction with The Warehouse.
4. ZestTM Nasal Mask product launch for Fisher & Paykel Healthcare.
